Day Dream is a fashion film and series of photographs that use fashion as a means to escape daily routines and realities. Set in both a penthouse suite in downtown Toronto and the rugged landscape of the Scarborough Bluffs, the video is not a purely day nor solely dream. By jumping back and forth between the two, it depicts an intersectional state where fantasy and reality merge.
The video pivots around a set of key fashion items: an oversized sun hat by luxury French brand Jacquemus is the central piece for the dream sequence, and the reality sequences explore a handful of looks from local brand Quality Control. Focusing on one model/muse adds cohesiveness and continuity to the narrative, even though the story is somewhat abstract. This video and accompanying series of images is a depiction of fashion and fantasy as seen through the female gaze.
Directed, shot & scored by Qran Zhu
Production assistance: Zoe Kachan & Jay Choi
Model: The Lana
Edited by Mia Ines